CASE STUDY: Southern Cranes & Access


We were asked to redesign and build a FULLY MOBILE RESPONSIVE & ADAPTIVE website for Southern Cranes & Access – a well-established, family run business that provides mobile crane hire, contract lifting and powered access solutions.

Brief: To redesign and build a new, fully mobile responsive and adaptive website with an easy-to-use CMS as well as clean and clear design with intuitive navigation.

To also complete a 'mild' rebrand including a much bolder, more striking colour scheme and revised logo.

To design a suite of press and digital advertisements and product PDF specification sheets.

To rebrand their social media platforms.

As with all our clients, we enjoy long-term partnerships. We are continuing to develop the Southern Cranes & Access brand through various media.


SCA old website design

THE OLD WEBSITE 


 

Southern Cranes & Access case study header

THE NEW RESPONSIVE & ADAPTIVE WEBSITE

<< View full website here >>





BRANDING

Included printed advertisements, digital billboard advertising and PDF spec sheets for cranes which can be downloaded via the website

 SCA printed

 


SOCIAL MEDIA

Included Facebook, Twitter, LinkedIn, Instagram, YouTube and Google+

SCA social media 



 

TESTIMONIAL from Southern Cranes & Access

Our website and content management system was out-of-date in terms of design and functionality.

As a well-established, multi-million pound operation, it is imperative that we portray the right image for existing and potential customers. We asked KCD-Media to design and develop a bold, modern and informative responsive website to showcase our vast range of mobile cranes, access, transport and training services.

The brief included a ‘mild’ rebrand that would then be applied to a range of media including printed items, advertisements, posters and social media.

Since the website has been launched, it has generated a greater number of quality leads and our web presence has significantly improved. The brand has a greater impact and we’ve received a great deal of positive feedback on the new design work.

KCD-Media provide us with a highly professional service and we have no hesitation in recommending their web and marketing services.

R. Sadler, Director, Southern Cranes & Access Ltd




Click here to view other examples of responsive websites




WHAT WE CAN DO FOR YOU

No problem - it's good to be busy! Following initial discussions about your requirements, we leave you to concentrate on your business while we take care of your branding and online presence. Whether you require a re-brand, a new website or, if you require some assistance with social media management, then we're certain to have a solution to fit your budget.

A website is an investment and a 'shop window' for your business. Design and content can become out-dated with websites and branding suffering the same fate. Our approach is to arrange an informal meeting to discuss your requirements before delivering outstanding results on time, on budget, every time.

Our full range of website, design and marketing solutions includes:

• Fully-responsive & adaptive website design, development and SEO
• Social media management
• Branding and logo design
• Graphic design for print
• Contract tender documents
• Brochure and leaflet design
• Advertisement design
• Direct mail and newsletters
• Illustrations (technical, pictorial, cartoon)
• Signage design and supply
• Large format and AV graphics
• Video & 360VR tour creation
• Email marketing
• Account management / SLAs






CASE STUDY: BODYTECHNICS

KCD Media were commissioned to undertake a complete rebrand across all media for a car body repair and paint shop facility in Slough. Dealing with major and prestigious brands meant the rebrand had to reflect their high quality, high tech operation.

Brief: To update and produce a modern and clean fully responsive website, with easy navigation and ease of use for such functions as submitting a quotation enquiry. The new branding carried through from: external and internal signage throughout the site to stationery and all on and offline media.

OLD WEBSITE

Bodytechnics old

NEW RESPONSIVE WEBSITE

Bodytechnics new website

Visit website here


Logo

new bodytechnics logo


STATIONERY

Included letterheads, compliment slips, business cards and appraisal forms


External signage


Original building signage



LED illuminated signage.

White powder coated fret-cut aluminium tray, clear acrylic letters creating a 3D rectangular sign fitted to the building wall.
Side elevation sign also produced along with fully-branded internal and directional signage.

Bodytechnics signage






CASE STUDY: Park Lane (UK) Ltd and Park Lane Exports

KCD Media were commissioned to undertake a complete rebrand of two websites for Park Lane (UK) Ltd and Park Lane Exports. Selling and exporting prestige vehicles globally, the core of Park Lane's stock is fed into the website via an inbound feed from Autotrader. Both websites feature clear, easy navigation with fantastic imagery for each vehicle. The branding was kept consistent across both sites with differentiation through the main colours used. In addition, there is a video feature that enables a 'tour' of the cars for sale. Both sites have a bespoke CMS so the client can edit and manage content.

Brief: To update and produce modern and clean fully responsive websites for two 'sister' companies - Park Lane (UK) Ltd and Park Lane Exports. Websites to have simple navigation and bespoke iconography so site visitors can easily identify where they need to click. A straight-forward content-managed system to be built so aspects of the sites can be accessed and edited by the client. Both websites' branding to carry over to social media sites.

OLD WEBSITES

Park Lane old sites

NEW RESPONSIVE WEBSITES

Park Lane UK Ltd new responsive site

Park Lane Exports responsive website

Visit Park Lane (UK) Ltd website here

Visit Park Lane Export website here



Click here to view other examples of responsive websites